Windows And Doors Company Generates 71 Qualified Leads With Google And Meta Ads
A long-term paid advertising strategy across Google and Meta consistently generated qualified homeowner leads while reducing acquisition costs by more than 60%.
What we were solving for
This replacement windows and entry doors company needed a scalable marketing strategy capable of generating a steady flow of qualified homeowner leads. The objective was not simply more website traffic, it was better lead quality at a lower acquisition cost over time.
How we built the campaign
Developed an integrated paid media strategy combining high-intent Google Search campaigns with Meta Ads to capture homeowners throughout the buying journey.
Continuously optimized keyword targeting, audience segmentation, and campaign structure to improve lead quality and reduce wasted spend.
Tested new ad creative, messaging, and landing page experiences to increase engagement and conversion rates on both platforms.
Reviewed performance regularly, refining bidding strategies, budgets, and search intent to improve efficiency while scaling lead volume.
What the numbers looked like
- 71 qualified homeowner leads generated across Google Ads and Meta Ads.
- Google Ads cost per lead reduced by 63%, from $87.18 to $31.91.
- 8.67% Google Ads conversion rate, showing strong alignment between search intent and campaign messaging.
- 727 qualified website visits with an 8.58% click-through rate.
- A scalable paid advertising system delivering qualified homeowner leads across multiple channels.
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