Construction Products Manufacturer Increases Conversions By 136% With Google Ads
Strategic Google Ads optimization and product-focused creative helped a construction materials manufacturer more than double lead generation while lowering acquisition costs.
What we were solving for
This manufacturer produces specialized construction materials for commercial and residential projects. It needed more qualified inquiries from contractors, distributors, and construction professionals while keeping the advertising budget efficient, which meant improving campaign relevance and aligning Google Ads with the products customers were actively searching for.
How we built the campaign
Optimized Google Search campaigns around high-intent keywords for masonry products, flashing systems, anchors, and construction accessories.
Enhanced ad relevance with product-specific creative assets and image extensions so searchers immediately saw the products they were looking for.
Continuously refined ad groups, keyword targeting, and bidding strategies to improve performance while reducing acquisition costs.
Monitored search performance and conversion data to make ongoing optimizations that increased lead volume without sacrificing efficiency.
What the numbers looked like
- Qualified conversions increased from 144 to 340, a 136% increase in lead generation.
- Cost per conversion reduced by 35%, from $10.96 to $7.16.
- 34.6% conversion rate, showing strong alignment between search intent and landing page experience.
- 983 qualified website visits from 13,038 Google Ads impressions.
- A scalable Google Ads strategy that consistently connects contractors with the products they need.
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