Marketing Calculators
Free tools to model ad budgets, cost per lead, and campaign efficiency before you scale spend.
Budget to Leads Calculator
Enter your monthly budget and pick Meta or Google Ads. See how many leads you can expect based on real cost per lead benchmarks for your industry.
Use Budget to Leads CalculatorAverage CPL by Platform
See the average cost per lead on Meta, Google, and LinkedIn Ads for your industry, and where your budget is likely to work hardest.
Use CPL by Platform CalculatorPlan your ad spend with numbers, not guesses
Before you commit thousands of dollars to Meta, Google, or LinkedIn Ads, it helps to know what a realistic outcome looks like for your industry. Our free calculators combine public benchmark data (WordStream, The B2B House, LinkedIn Marketing Solutions) with the numbers our team sees running paid campaigns for local businesses, SaaS companies, insurance agencies, home service brands and more.
Use them to sanity check quotes from other agencies, model a new offer, defend a budget request internally, or decide which channel deserves your next dollar. Every calculator is free, requires no credit card, and takes under a minute.
Budget to Leads Calculator
Enter a monthly budget, pick Meta or Google Ads, and choose your industry. You'll see the estimated cost per lead, expected lead volume, and how that changes if you double or halve spend. Useful when you're negotiating a budget with a client or leadership team and need a defensible number.
Average CPL by Platform
Compare Meta, Google, and LinkedIn side by side for your industry. Fastest way to answer "which platform should we test first?" without spending three months and $30k learning the hard way. Includes CPC, CTR, and conversion rate context.
How to get the most out of the data
- Match the industry closely. A local HVAC lead is a very different cost than a B2B SaaS demo. Pick the closest category, not the most flattering one.
- Treat the numbers as a range.Benchmarks are directional. Your real CPL will move based on offer, creative, landing page, and how you define a lead.
- Layer in lead quality. A $12 lead that never books a call is more expensive than a $60 lead that closes. Model both cost and expected close rate.
- Revisit quarterly. Platform costs drift as auction competition and creative fatigue change. Re-run the numbers every 90 days.
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