Google Ads Lead Generation For A Custom Pool Builder
Weekly optimization, tracking rebuild, and weather aware pacing turned Google Ads spend into qualified pool construction inquiries.
What we were solving for
Custom pool construction is a high ticket, long consideration purchase. Broad Google Ads spend was producing clicks and form fills, but tracking was unreliable, so the client could not tell which campaigns produced real quote requests.
How we built the campaign
Rebuilt Google Ads conversion tracking so tracked leads matched what the sales team was seeing in the inbox.
Segmented budget by service area and campaign type to spot which geos actually produced buyers.
Cross referenced spend and conversions with local weather data to pace budget on days that historically converted.
Weekly reporting shared with the client so account changes had a clear before and after.
What the numbers looked like
- Reliable weekly reporting cadence that connects spend to tracked leads.
- Weather aware pacing model that pulls back budget on low intent days.
- Clear visibility into which geos and campaigns generate real quote requests.
- A repeatable optimization loop the client can defend to their internal stakeholders.
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