Outdoor Living Company Reduces Cost Per Lead By 70% With Google Ads
Expanded high-intent keyword targeting and continuous Google Ads optimization cut acquisition costs sharply while generating a steady flow of qualified leads for premium shade solutions.
What we were solving for
This company specializes in premium pergolas, patio covers, and outdoor shade solutions. To keep growing, it needed to attract homeowners actively searching for high-end outdoor living products while improving advertising efficiency in a competitive market, generating more qualified leads without increasing acquisition costs.
How we built the campaign
Expanded Google Search campaigns with high-intent keywords covering pergolas, patio structures, shade systems, and related outdoor living solutions.
Optimized campaign structure, bidding strategies, and search intent to improve lead quality while reducing wasted spend.
Enhanced ad performance with refreshed creative assets, image extensions, and more compelling search messaging.
Continuously reviewed search terms, keyword performance, and campaign data to improve efficiency and scale qualified lead generation.
What the numbers looked like
- Cost per acquisition reduced by 70%, from $479.97 to $143.06.
- 49 qualified leads generated through Google Ads.
- 4.02% conversion rate from highly targeted search traffic.
- 1,218 qualified website visits from more than 24,000 Google Ads impressions.
- A scalable paid search strategy that consistently attracts homeowners searching for premium outdoor living solutions.
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