Home Improvement Company Reduces Cost Per Conversion By 77% With Google Ads
A strategic Google Ads restructuring dramatically reduced acquisition costs while creating a more efficient system for generating qualified homeowner leads.
What we were solving for
This home improvement company needed a more efficient way to generate qualified homeowner leads through Google Ads. Existing campaigns were producing conversions at a high cost, limiting the ability to scale advertising investment. The goal was to improve lead quality, eliminate wasted spend, and create a more sustainable customer acquisition strategy.
How we built the campaign
Restructured Google Search campaigns around high-intent services while moving from broad-match to phrase-match keywords for greater precision.
Implemented continuous negative keyword refinement to eliminate irrelevant searches and improve lead quality.
Optimized campaign budgets and bidding strategies to prioritize the highest performing searches.
Reviewed search intent and campaign performance on an ongoing basis, steadily reducing acquisition costs over time.
What the numbers looked like
- Cost per conversion reduced by 77%, from $1,043.64 to $236.32.
- 11 qualified homeowner conversions generated in a single month.
- 8.47% click-through rate, showing strong alignment between search intent and ad messaging.
- 256 qualified website visits from 3,023 Google Ads impressions.
- A more efficient Google Ads strategy producing qualified leads at a sustainable acquisition cost.
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