Hospitality Technology Platform Generates Leads At $19.54 Per Lead With Meta Ads
A targeted Meta Ads strategy used Instant Forms to consistently generate qualified leads at a low acquisition cost, creating a scalable customer acquisition channel.
What we were solving for
This platform helps restaurants modernize tipping and guest payment experiences through technology. It needed a cost-effective way to generate qualified leads while making it as easy as possible for busy restaurant owners and operators to request more information, with a scalable Meta Ads strategy that produced consistent volume without rising acquisition costs.
How we built the campaign
Developed Meta lead generation campaigns using Instant Forms to reduce friction and capture prospects directly within Facebook and Instagram.
Created audience segments focused on restaurant owners, hospitality operators, and decision-makers most likely to benefit from the platform.
Continuously tested creative assets, messaging, and lead forms to improve engagement and conversion rates.
Optimized budgets toward the highest-performing campaigns while identifying opportunities to improve broader prospecting.
What the numbers looked like
- 25 qualified leads generated through Meta Ads.
- Average cost per lead of just $19.54.
- 7.67% conversion rate across lead generation campaigns.
- 22 of the 25 total leads came through Meta Instant Forms, proving the value of low-friction lead capture.
- A scalable Meta Ads strategy that generates qualified SaaS leads efficiently and supports future expansion.
More Case Studies
Want results like these?
Book a free strategy session and we will review your funnel, channels, tracking, and landing pages to identify the fastest opportunities.