Industrial Automation Company Reduces Cost Per Lead By 85% With Google Ads
A highly targeted Google Ads strategy increased qualified B2B leads elevenfold while cutting acquisition costs by 85% through continuous optimization and intent-based search targeting.
What we were solving for
This company provides specialized industrial automation and PLC programming services in a highly competitive B2B market. It needed to generate more qualified inquiries from manufacturers and industrial businesses while reducing the high cost of acquiring new leads, with a scalable paid search strategy reaching decision-makers actively searching for automation solutions.
How we built the campaign
Expanded Google Search campaigns around high-intent industrial automation and PLC programming keywords to capture qualified B2B demand.
Refined campaign targeting and search intent through continuous keyword optimization and negative keyword management.
Optimized bidding strategies, ad copy, and landing page performance to improve conversion rates and reduce acquisition costs.
Monitored performance continuously, making data-driven adjustments that steadily improved lead quality and advertising efficiency.
What the numbers looked like
- Qualified monthly lead volume grew from 1 to 11 conversions, a 10x increase.
- Cost per lead reduced by 85%, from $953.09 to $142.75.
- 4.37% conversion rate from highly targeted Google Search campaigns.
- 252 qualified website visits from 3,076 Google Ads impressions.
- A scalable B2B lead generation system attracting manufacturers actively searching for automation solutions.
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