Building Materials Manufacturer Attracts High-Intent B2B Traffic At A $2.70 Average CPC
A strategically optimized Google Ads campaign attracted architects, builders, contractors, and distributors actively searching for engineered wood products while holding an efficient $2.70 average cost per click.
What we were solving for
The manufacturer needed to increase visibility among architects, builders, contractors, and distributors actively searching for engineered wood products. The goal was not simply more traffic, it was attracting highly relevant commercial searchers while making every advertising dollar work harder and building a scalable foundation for future B2B lead generation.
How we built the campaign
Restructured Google Ads campaigns to prioritize high-intent commercial search terms aligned with the products most likely to generate qualified B2B inquiries.
Reallocated budget toward the highest performing campaigns while consolidating lower performing ad groups to improve account efficiency.
Optimized keywords, ad copy, and bidding strategies to increase visibility for purchase-intent searches while keeping traffic acquisition cost efficient.
Continuously monitored performance, refined targeting, and pruned search terms to improve traffic quality and support long term lead generation.
What the numbers looked like
- 1,359 qualified website visits generated from Google Search campaigns across two months.
- 13,818 targeted search impressions reached among architects, builders, contractors, and distributors.
- $2.70 average cost per click maintained while attracting high-intent commercial traffic.
- 8.95% average click-through rate, showing strong alignment between search intent, ad messaging, and keyword targeting.
- A scalable Google Ads structure built as a foundation for ongoing B2B lead generation.
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