Pool Company In Charlotte Reduces Cost Per Lead By 73% With Google Ads
Fixing conversion tracking, tightening keyword targeting, and optimizing search campaigns weekly turned Google Ads into a consistent source of qualified leads at a fraction of the previous cost.
What we were solving for
This custom pool builder was investing in Google Ads but paying too much for too few qualified leads. Conversion tracking issues and broad keyword targeting made it hard to read performance or optimize toward homeowners actively searching for custom pool construction. The goal was to rebuild confidence in the account by improving lead quality and lowering acquisition costs.
How we built the campaign
Resolved conversion tracking issues so campaign decisions were based on accurate performance data.
Refined keyword targeting and expanded negative keyword lists to eliminate irrelevant searches and sharpen intent.
Optimized bidding strategies, ad copy, and search campaigns using qualified lead data rather than click volume.
Reviewed performance weekly, improving efficiency until acquisition costs returned below the target threshold.
What the numbers looked like
- Cost per lead reduced from $736.92 to $196.56, a 73.3% improvement.
- Weekly conversions increased from 1 to 3 qualified leads.
- Acquisition costs brought back below the $200 target while maintaining lead quality.
- 44 qualified sales opportunities generated through Google Ads.
- 2 accepted project quotes valued at $10,108, showing better lead quality alongside lower costs.
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