Healthcare Practice Generates 97 Qualified Patient Leads With Google And Meta Ads
A coordinated Google Ads and Meta Ads strategy helped a growing medical practice attract new patients across multiple wellness services while keeping acquisition costs efficient.
What we were solving for
This medical practice offers a wide range of services, including medical weight loss, hormone replacement therapy, IV therapy, aesthetics, and functional medicine. It needed a scalable digital marketing strategy capable of generating qualified patient inquiries across multiple service lines while keeping acquisition costs under control, using paid search and paid social to drive consistent growth.
How we built the campaign
Launched Google Search campaigns targeting high-intent searches for each core medical service with localized keyword strategies.
Developed Meta Ads campaigns to increase awareness and generate patient inquiries, supporting each service line through targeted audience segmentation.
Implemented remarketing campaigns to re-engage prospective patients who visited the website but had not yet converted.
Continuously optimized keywords, audiences, ad creative, and budgets based on conversion performance to maximize lead quality and efficiency.
What the numbers looked like
- 97 qualified patient leads generated across Google Ads and Meta Ads in a single month.
- Google Ads produced 43 conversions at an average $127.98 cost per conversion.
- Meta Ads generated 54 conversions at just $17.91 cost per lead.
- 39,679 ad impressions and 1,424 website visits created a consistent flow of prospective patients.
- A scalable, multi-channel patient acquisition strategy capable of supporting multiple healthcare services.
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