Pool Company In Kansas City Increases Qualified Jobs By 150% With Google Ads
A restructured Google Ads program generated 150% more qualified homeowners while reducing acquisition costs by more than 66% across multiple service areas.
What we were solving for
This outdoor living and pool construction company serves homeowners looking for premium custom pools across multiple markets. It needed a Google Ads strategy that could generate more qualified project inquiries while keeping advertising costs under control in each service area, and build an acquisition system that could scale with the business.
How we built the campaign
Restructured Google Search campaigns around high-intent custom pool construction keywords for both primary markets.
Refined search terms and expanded negative keyword lists to eliminate wasted spend and improve lead quality.
Optimized bidding strategies, ad messaging, and geographic targeting based on conversion performance rather than traffic volume.
Continuously analyzed performance and reallocated budget to the highest performing campaigns to maximize qualified opportunities.
What the numbers looked like
- Qualified weekly lead volume grew from 6 to 15 opportunities, a 150% increase.
- Cost per lead reduced by 66.4%, from $273.36 to $91.77.
- Cost per lead reached as low as $72.82, well below the target acquisition cost.
- 54 qualified sales opportunities generated through Google Ads.
- A scalable Google Ads system that consistently produces qualified homeowners across multiple service areas.
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