Pool Company In Houston Builds A $1.59M Sales Pipeline With Google Ads
A strategic Google Ads overhaul doubled qualified lead volume while cutting acquisition costs by 67%, generating more than $1.59 million in sales pipeline for a luxury pool builder.
What we were solving for
This custom pool builder needed more qualified homeowner inquiries without increasing advertising waste. Demand existed, but the existing Google Ads campaigns were not producing enough high quality leads to support long term growth. The objective was a scalable lead generation system that consistently attracted homeowners actively planning custom pool projects.
How we built the campaign
Restructured Google Search campaigns around high-intent pool construction services and expanded geographic targeting into qualified service areas.
Continuously refined search queries and negative keyword lists to eliminate irrelevant traffic and improve lead quality.
Enhanced conversion tracking to measure qualified opportunities and optimize around real business outcomes instead of clicks.
Reviewed performance weekly, adjusting bidding, keywords, and ad messaging to grow lead volume while reducing acquisition costs.
What the numbers looked like
- 201 qualified sales opportunities generated, valued at more than $1.59 million.
- Qualified weekly lead volume doubled from 8 to 16 leads.
- Cost per lead reduced from $314 to $104, a 67% improvement.
- 15 completed appointments representing $1.31 million in pipeline value.
- 4 accepted project quotes valued at $287,776, proving the quality of leads produced.
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