6 Months Of Lead Growth For A Sports Facilities Software
Consolidated CBO prospecting on Meta scaled demo requests from 15 to 36 monthly leads while impressions nearly tripled.
What we were solving for
The client sells software to sports facilities and multi court operators across multiple markets. Each region needed a steady flow of demo requests from facility owners and operators, with tight cost per lead targets to keep unit economics healthy.
How we built the campaign
Consolidated fragmented ad sets into one CBO prospecting campaign so budget flowed to the highest performing audience automatically.
Used Meta instant forms to remove landing page friction on mobile where most of the audience lives.
Scaled budget month over month only when CPL held under the target ceiling.
Tracked every lead in a shared sheet so the sales team knew capacity in real time.
What the numbers looked like
- Lead volume grew from 15 in January to 36 in April as spend scaled.
- Impressions expanded from 20,930 to 54,652 without CPL blowing out.
- Six month total of 165 qualified leads at a blended CPL near $50.
- The team now has a reusable launch template for the next region rollout.
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