Sports Technology SaaS Company Generates $57,359 Sales Pipeline With Meta Ads
A long-term Meta Ads strategy generated qualified demo requests and built more than $57,000 in attributed sales pipeline through audience optimization and continuous refinement.
What we were solving for
This sports management software company needed a scalable way to generate qualified demo requests and build a predictable sales pipeline. Rather than simply increasing website traffic, the goal was to attract organizations actively evaluating software while maintaining efficient customer acquisition costs and supporting the sales team with high-quality opportunities.
How we built the campaign
Developed Meta Ads campaigns focused on qualified demo requests through audience segmentation, compelling creative, and conversion-focused landing pages.
Continuously refined audience targeting to improve lead quality and maximize advertising efficiency across campaigns.
Integrated Meta Ads with HubSpot to track prospects from lead submission through opportunity creation and pipeline.
Optimized budgets, creative, and targeting on an ongoing basis to increase qualified lead volume and support long-term pipeline growth.
What the numbers looked like
- $57,359 in attributed sales pipeline generated from Meta Ads campaigns.
- 225 qualified leads and 21 sales opportunities produced in the first half of 2026.
- Monthly lead volume grew from 15 in January to 35 in May, a 133% increase.
- 11 opportunities moved into scheduled or completed product demos, representing $27,179 in active pipeline value.
- A scalable Meta Ads strategy that consistently generates qualified SaaS leads while supporting revenue growth.
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