Legal Technology Media Brand Builds A Scalable Marketing And Webinar Growth Engine
From CRM organization and webinar funnels to content operations and automation, we built a repeatable system designed to support audience growth and demand generation.
What we were solving for
This legal technology media brand had valuable educational content but lacked the operational systems needed to scale marketing. Webinar promotion, email campaigns, CRM management, and content production all relied on manual processes, making consistent execution and performance measurement difficult. The goal was a centralized marketing engine that could support webinars, automate nurturing, organize customer data, and turn every content session into multiple assets.
How we built the campaign
Designed a complete webinar marketing system with landing pages, registration flows, automated reminders, thank-you pages, and follow-up campaigns.
Reorganized the CRM by cleaning contact data, implementing segmentation, and standardizing tagging for scalable email marketing.
Built a repeatable content workflow that repurposed each long-form session into posts, newsletters, blogs, short-form video, carousels, and promo assets.
Improved website infrastructure, forms, reporting, and documentation to create a repeatable demand generation system.
What the numbers looked like
- A complete webinar marketing infrastructure with automated registration, reminder, and follow-up workflows.
- A CRM organized and optimized for segmentation, email marketing, and future campaign management.
- A scalable content production system turning every webinar into multiple marketing assets.
- 8,298 marketing emails sent and 3,189 landing page views during the initial webinar campaigns.
- 15 qualified leads captured while establishing the systems to support future demand generation.
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