Restoration Software Company Achieves 264% Lead Growth With Meta Ads
A strategically optimized Meta Ads campaign more than doubled qualified lead volume while cutting acquisition cost in half, creating a scalable customer acquisition system for a niche B2B SaaS platform.
What we were solving for
This software platform is built specifically for restoration contractors, so campaigns had to reach business owners actively looking for technology that improves operations. The company needed a more efficient lead generation strategy that could increase qualified opportunities while lowering customer acquisition costs, without inflating advertising waste.
How we built the campaign
Refined Meta Ads audience targeting to better reach restoration business owners and decision makers most likely to convert.
Optimized campaign creative and messaging to improve engagement and generate higher quality leads.
Continuously monitored performance, reallocating budget toward the highest performing audiences and ad sets.
Used ongoing performance analysis to improve lead quality while reducing acquisition costs and building a foundation for scaling.
What the numbers looked like
- Increased qualified lead generation from 11 to 40 conversions, representing 264% growth.
- Reduced cost per lead by 50%, from $144.04 to $72.51.
- Generated 73 qualified leads through Meta Ads during the campaign period.
- Delivered 74,935 impressions and 1,139 website visits, expanding awareness while driving qualified opportunities.
- Built a scalable Meta Ads strategy capable of consistently generating qualified leads for a specialized B2B SaaS platform.
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