Meta Lead Generation For A Home Restoration SaaS
Meta lead forms reached home restoration operators outside search intent and delivered a repeatable pipeline of qualified inbound conversations.
What we were solving for
The client sells operations software to independent home restoration companies and small franchise groups, an audience that rarely searches for the category by name. Paid search alone could not fill the pipeline, and cold outbound was slow and expensive.
How we built the campaign
Launched Meta lead form campaigns with prospecting audiences built from restoration owner and operator interests, plus lookalikes from existing customers.
Used ABO budgeting to hold spend on the winning ad set instead of letting CBO drift toward cheaper but lower quality clicks.
Refreshed creative every 4 to 6 weeks to fight ad fatigue and keep CPL from drifting up.
Sales team scored inbound leads weekly so we could pause audiences that produced volume but no meetings.
What the numbers looked like
- 73 lead form conversions across the quarter with a repeatable prospecting structure.
- Peak of 40 leads in a single month at a $72 cost per lead.
- Consistent 0.9 percent CTR baseline with room to push higher through creative testing.
- Playbook now ready to duplicate into new geographic markets.
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