4.3x ROAS For A Luxury Motorsport Experience Brand
A layered Meta funnel drove high ticket experience sales in the U.S. and grew Instagram at the same time using separate campaign objectives.
What we were solving for
The client sells $1,500 plus rally experiences to a global audience and also needs to grow its Instagram community for brand equity. Rolling both goals into one campaign kept collapsing purchases in favor of cheap clicks.
How we built the campaign
Split the account into dedicated Sales CBO campaigns per region (U.S. rallies, Europe rallies) so budget stopped bleeding into the wrong market.
Ran a separate Traffic CBO campaign optimized purely for Instagram follower growth, kept isolated from purchase campaigns.
Added ABO sponsorship and boosted post campaigns to catch mid funnel interest without diluting the sales campaigns.
Weekly reporting compared cost per purchase, cost per follower, and revenue per region to reallocate budget.
What the numbers looked like
- $14,564 in attributed revenue on $3,366 spend, a 4.3x ROAS in June.
- Revenue more than doubled month over month from $6,648 in May.
- 369 new Instagram followers added at $9.12 each, in parallel with sales.
- U.S. Rally CBO campaign carried all web purchases, validating the regional split.
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