Concrete Contractor Reduces Cost Per Lead By 92.5% With Meta Ads
A strategic Meta Ads rebuild cut acquisition costs dramatically while generating more qualified project inquiries on less than half the previous ad spend.
What we were solving for
This commercial concrete contractor needed more qualified project inquiries while reducing the high cost of acquiring leads through paid advertising. Previous campaigns produced leads at an unsustainable cost, limiting efficient growth. The objective was to improve performance through better targeting, stronger creative, and continuous optimization without increasing advertising investment.
How we built the campaign
Restructured Meta Ads campaigns to prioritize high-performing lead generation objectives and eliminate wasted ad spend.
Refined audience targeting and delivery to attract prospects actively seeking commercial concrete services.
Tested new creative assets and messaging to improve engagement and conversion rates.
Continuously reallocated budget toward the best-performing ads to maximize lead quality and efficiency.
What the numbers looked like
- Cost per lead reduced from $121.28 to $9.05, a 92.5% improvement.
- 84 qualified leads generated through Meta Ads.
- An average $11.64 cost per conversion across all campaigns.
- Click-through rate more than doubled from 1.60% to 3.26%, with conversion rate reaching 6.09%.
- Results delivered on less than half the previous month's advertising spend.
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