Self Storage Operator Generates $20,430 In Conversion Value Across 27 Locations
A localized Google Ads structure across 27 storage facilities allocated budget by occupancy and demand, producing measurable conversion value at scale.
What we were solving for
The operator manages multiple self-storage facilities, each with different occupancy levels, market conditions, and rental priorities. A single advertising strategy across every location would have meant inefficient spending and inconsistent performance. The objective was a scalable Google Ads strategy that maximized conversion value while allocating budget by each property's goals, seasonal demand, and available inventory.
How we built the campaign
Developed localized Google Search campaigns for each facility, targeting high-intent searches from customers looking for nearby self storage.
Allocated budgets dynamically based on occupancy levels, seasonal demand, and each location's performance.
Continuously optimized keywords, search terms, bidding strategies, ad copy, and landing pages to cut wasted spend.
Monitored performance across all 27 locations and rolled successful optimizations through the whole account.
What the numbers looked like
- 295.5 conversions generated between June and mid-November 2025.
- $20,429.69 in attributed conversion value produced through localized Google Search campaigns.
- Lowest monthly average cost per conversion of $115.75 across the portfolio.
- A scalable multi-location paid search framework that generates qualified rental inquiries while maximizing conversion value.
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