Senior Insurance Agency Increases Qualified Leads By 1,668% With Meta Ads
A long-term Meta Ads strategy helped a senior insurance agency generate hundreds of qualified leads every month while keeping acquisition costs stable.
What we were solving for
This senior insurance agency needed a scalable way to generate qualified Medicare and senior insurance leads while keeping customer acquisition costs predictable. As campaigns expanded, maintaining lead quality and consistent performance became just as important as increasing volume. The objective was a repeatable Meta Ads strategy built for long-term growth rather than short-term campaign spikes.
How we built the campaign
Developed Meta Ads campaigns targeting Medicare and senior insurance audiences using highly segmented demographic and interest-based targeting.
Continuously optimized creative, messaging, and audience targeting to improve engagement and increase qualified lead volume.
Expanded campaign reach while carefully managing budgets to maintain consistent acquisition costs as lead volume increased.
Reviewed performance on an ongoing basis, refining audiences and campaign structure to support sustainable growth.
What the numbers looked like
- Qualified lead volume grew from 19 to 336 leads, a 1,668% increase since launch.
- A consistent $18.35 cost per lead maintained while lead volume scaled.
- 336 qualified insurance leads generated from 178,306 impressions and 4,092 clicks.
- More than 170,000 monthly impressions sustained throughout 2026.
- A scalable Meta Ads system delivering predictable, high-volume lead generation for Medicare and senior insurance products.
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